# Best Content Curation Software

By [Bethany Dameron](/content/blog/author/bethany-dameron/index.html) · 6 minute read

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Content marketing isn’t just about adding noise to the never-ending content “algorithm” that it says it needs.

In this day and age, people are overwhelmed with noise, especially digital noise, and no one wants to be tuned out.

That’s where having a focused content marketing strategy comes into play, but having to create only the best and most valuable content is a far reach for most of us.

The idea of only creating content limits your overall marketing strategy, and that’s where content mix comes in to save the day.

There are many different ways to create a content mix: curation, aggregation, syndication, and user-generated content (UGC).

[A content mix of 60% third-party content and 40% created content is a great place to start](https://blog.hootsuite.com/beginners-guide-to-content-curation/) and allows you to create the best content that demonstrates your expertise while also showing you value others’ thoughts and opinions on a similar subject matter.

But trying to find the right third-party content and distributing it can take just as much time and effort as creating the content yourself.

So how do you effectively create a content mix without doubling your workload?

**Content curation software!**

There are great curation, aggregation, syndication, UGC, and even content creation tools to help aid in the process.

Here at UpContent, we’ve helped hundreds of people find the best content mix strategy, whether with our content curation software or another solution.

To help you learn more about these, we broke down [G2’s Highest Rated Content Curation Software](https://www.g2.com/categories/content-curation?tab=highest_rated) into their nuanced categories to help you find which software is best for you!

### Curation Tools

‍Content curation tools allow you to source, organize, select, and distribute third-party content, position yourself as the consistent “go-to” resource as well as present a more authentic version of yourself and/or your organization.

[A curated content strategy includes selecting content that helps deepen relationships](/content/post/what-is-curated-content/index.html) and builds trust between you and your audience.

### [UpContent](/content/site-root.html) (G2 Satisfaction: 94)
[UpContent is a content curation tool that searches the internet twice daily](/content/post/three-myths-about-upcontent-what-upcontent-does-and-doesnt-do/index.html) for the best content that matches your searches and gathers it into one location so you can easily select and approve the content you want to share.

### [ContentStudio](https://contentstudio.io/content-curation) (G2 Satisfaction: 93)
ContentStudio is a content marketing and social media management platform for businesses, agencies, and marketers who want to share the best content consistently and increase their reach.

### [Cronycle](https://www.cronycle.com/) (G2 Satisfaction: 62)
Cronycle is an all-in-one market intelligence platform for harvesting, sharing, and publishing insights.

### [Buzzsumo](https://buzzsumo.com/pricing/) (G2 Satisfaction: 58)
Buzzsumo is a content curation tool that sources the best-performing content based on engagement.

### [Scoop.it!](http://www.scoop.it/content-marketing-automation-software/) (G2 Satisfaction: 43)
Scoop.it’s curation service helps millions of individuals & professionals to develop their online thought leadership.

### [Curata](http://www.curata.com/products/content-marketing-platform) (G2 Satisfaction: 39)
Curata enables marketers to create, curate, organize, annotate and share the most relevant and highest-quality content as part of a successful content marketing strategy.

### [Drumup](https://drumup.io/employee-advocacy) (G2 Satisfaction: 27)
DrumUp is an end-to-end social media content scheduling and discovery app.

### User-Generated Content Tools

User-generated content (UGC) is any content created by people, not your brand or marketing team.

### [Taggbox Widget](https://taggbox.com/widget/) (G2 Satisfaction: 71)
Taggbox Widget helps you collect, curate, and present the best UGC from 20+ social media platforms into one innovative application.

### [StoryStream](https://storystream.ai/platform/) (G2 Satisfaction: 76)
Brands and retailers use StoryStream to give their customers more engaging, authentic, and immersive ways to discover and buy products.

## Choosing the Content Curation Software For You

Choosing which software is best for you can come down to many factors.

First, you need to decide if a content mix strategy is right for you and, if so, if you should implement curation, aggregation, syndication, or UGC (hint: it may not be just one of these).

The most engaging content strategies are not composed of just one or two content types but are truly a mix based on what your goals are with content marketing.